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Commit to your goal and watch yourself BLOOM LIKE A LOTUS FLOWER.

ARMY Glow-Up 2025 is a  two-year campaign that aims to help ARMY navigate a difficult time while BTS is on hiatus. Before enlisting in the military, the members of BTS have used their time away from group activities to focus on a variety of solo projects, learn new hobbies, get some well-deserved rest, and improve in different areas of life -- committing to their promise to become BETTER ARTISTS for ARMY when they return in 2025.

This project encourages ARMY to use their time waiting for BTS to improve themselves and work on becoming BETTER FANS and BETTER PEOPLE. It aims to connect ARMY with fellow ARMY, professionals, institutions, and communities who can support their journey toward achieving their Glow-Up Goals.

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and I begin to bloom like a
lotus flower again...

- "Amygdala," SUGA/Agust D

Start your GLOW-UP journey

Follow this simple 3-step guide

COMMIT

STEP 1: Identify your PURPOSE and set your Glow-Up Goal

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MIND POWER

Heal and grow from within. Learn how to balance yourself and be in harmony with the world.

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SKILLS

Acquire new knowledge and become more capable at doing the things you want to do.

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RECREATION

Restore vitality through creative outlets, gratifying activities, rest,

and relaxation.

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BODY IMAGE

Improve overall physical health, wellness, and style. Gain confidence by loving your body.

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RELATIONS

Create meaningful interpersonal relationships and become a better person for others.

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LIFESTYLE

Live your best ARMY life. Learn to manage your finances so you can enjoy what you love without regrets.

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COMMUNICATION

Become better advocates for BTS and ARMY through conscious and careful distribution of information.

The me of yesterday, the me of today, the me of tomorrow, I’m learning how to love myself.
With no exceptions, it’s all me.”

- "Answer: Love Myself," BTS

CONNECT

STEP 2: Walk with ARMY on your Glow-Up journey

Just like how BTS and ARMY found each other and walked together for the past 10 years, you can find support and encouragement from like-minded individuals, peers, and mentors, or from a roster of partners institutions, brands, establishments, and organizations pooled together by ARMY Connect PH to help in your Glow-Up journey.

Our Partners

I never walk alone. I can feel the warmth in your hand that I’m holding. You never walk alone.
Feel me, you're not alone either.

- "A Supplementary Story: You Never Walk Alone," BTS

CELEBRATE

STEP 3: Track your PROGRESS and share to INSPIRE other ARMY

Post about your journey online with our official campaign hashtags

#ARMYGlowUp2025

#BetterARMYforBTS

In the dark night, don't be lonely.
Like the stars, we shine. Don't disappear, because you're a great existence. Let us shine.

- "Mikrokosmos," BTS

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